Reviewing Your Company's Roofing CRM - Customer Database
A robust Customer Relationship Management (CRM) system is the backbone of any successful roofing business. As the spring roofing season approaches, revisiting your CRM and categorizing leads to maximize conversions is critical.
- Cold Leads: These are potential customers who have shown interest in the past but haven’t converted. Revisit these leads, update their contact information using social media, Yellow Pages, or the internet, and reach out again. A personal visit or a targeted online advertisement can reignite their interest.
- Potential Customers: Identify clients who previously postponed roofing projects due to economic concerns or the cold season. With the onset of spring, they might be ready to move forward.
- Satisfied Customers: Don’t overlook your past clients. A quick check-in to gauge their satisfaction can open the door to referrals. Encourage them to share their positive experiences with their network and family members.
Asking Last Season's Customers for Positive Reviews
Positive reviews are invaluable. They boost your online presence and credibility, significantly influencing potential customers. As the spring roofing season approaches encourage satisfied clients to leave reviews on platforms like Google Business Profile, Facebook, Trustpilot, your business website, other social media platforms, and lead generation sites like Porch.com.
Creating Your Company's Digital Roofing Pitchbook on the iRoofing App
A digital pitchbook can set your company apart. With iRoofing, you can create a custom-branded, visually appealing pitchbook that showcases:
- Before & after photos of completed projects.
- Video testimonials from satisfied clients.
- Information on local jobs completed.
- Your company’s licenses, certifications, and accolades.
Update Your Company's Digital Roofing Pitchbook on the iRoofing App
As the spring roofing season approaches make sure your pitchbook remains current and reflects your company’s best image by regularly updating it:
- Contact information.
- Logo and brand images.
- “About Us” section.
- Recent ratings and testimonials.
- Certifications, license, and insurance policy information.
Create Social Media Business Accounts
Social media is a powerful tool for building brand awareness and engaging with potential customers. If you haven’t already, create business accounts on:
- TikTok
Update All Social Media Information
At the start of the spring roofing season, it is the perfect time to keep your social media profiles fresh and up-to-date with:
- New headers and profile images.
- Current contact and “About Us” information.
- Recent achievements, certifications, or changes in business location.
Connect With Your Community
At the start of every roofing season engaging with your local community can significantly enhance your brand’s visibility and reputation:
- Distribute roofing flyers in popular local spots, like pizza joints, sporting events, community halls, or chambers of commerce.
- Sponsor youth sporting events or community gatherings to demonstrate your commitment to the local community.
Get Your Roofing Brand Out There
The spring roofing season offers a prime opportunity for roofing companies to capitalize on increased demand. By strategically updating your CRM, soliciting positive reviews, leveraging digital tools like the iRoofing app, maintaining a vibrant social media presence, and engaging with the community, you can position your brand as a leader in the roofing industry.
Remember, preparation and visibility are key. As you gear up for the spring season, ensure your brand stands out, ready to meet the needs of homeowners looking for reliable, high-quality roofing solutions.
