Even during the slower seasons for roofers, there are always ways to generate roofing leads and jobs. This may involve arranging projects in anticipation of better weather in certain parts of the hemisphere. However, the reality is that without a strategy, you won’t be as prepared as you could have been for the peak season. This holds especially true if you begin prospecting for leads late, allowing your competitors to get a head start on you!
Using the Free Inspection Strategy
Numerous roofing contractors have grown significantly by expanding their businesses and offering superior customer service. Key to their success is offering free, no-obligation roof inspections to attract potential customers and finding roofing leads and jobs. These inspections help establish a relationship with customers, positioning the contractors as advisers while identifying current and future roof issues.
An essential aspect of this strategy is providing detailed inspection reports. These reports, showcasing the roof’s condition, recommended repairs, costs, and photos, enhance credibility and help customers make informed decisions. They are also useful for warranty repair requests. This is where the iRoofing software can come in and assist roofers and general contractors.
Contractors should couple these inspections with ongoing maintenance plans or service agreements, ensuring roof longevity. These agreements could include fast emergency response times and fixed rates for easier budget planning.
An essential aspect of this strategy is providing detailed inspection reports. These reports, showcasing the roof’s condition, recommended repairs, costs, and photos, enhance credibility and help customers make informed decisions. They are also useful for warranty repair requests. This is where the iRoofing software can come in and assist roofers and general contractors.
Contractors should couple these inspections with ongoing maintenance plans or service agreements, ensuring roof longevity. These agreements could include fast emergency response times and fixed rates for easier budget planning.
Free Inspection Steps Suggested
To handle increasing inspection demands efficiently, contractors should:
- Respond quickly to inspection inquiries, as customers may contact multiple companies.
- Track the number of new customers generated from free inspections.
- Use a standardized inspection report template with photos and detailed recommendations.
- Develop a clear service agreement template outlining maintenance options.
- Manage warranty information efficiently.
- Implement paperless systems, giving customers online access to project management tools.
- Provide automated updates on inspections and repairs via text or email.
These strategies not only improve efficiency but also enhance customer satisfaction and profitability. All of this can be achieved using the iRoofing Software.
Maximizing Roofing Leads in the Off-Season
Utilize Lead Magnets on Landing Pages
Form Partnerships with Local Businesses
Harness Social Media Branding
Develop a Referral Program
Leverage Online Reviews
Don't Go Into Full Hibernation Roofers
Since this will be an agreement that is binding before you commit to setting up the warranty program we recommend you do more research and connect with a professional that can help you construct a warranty document. The good thing is that this is a one-time process to set up your warranty program.
